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Research Prompts

Good research means asking the right questions and organizing what you find. This set of prompts helps you dig into a topic, compare sources, and turn scattered notes into a clear write-up.

29 prompts · page 1 of 4

Analyze Industry Trends And Predictions

Scans an industry over a chosen timeframe and data sources to surface major trend shifts, emerging patterns, and disruption signals, then covers technology impacts, consumer-behavior changes, and regulatory shifts before producing evidence-backed predictions for the next two to five years. Useful for strategy and planning teams who need a forward-looking read rather than a snapshot of current competitors.

Analyze Survey Results And Sentiment

Turns raw survey responses — respondent count, key questions, and demographic breakdown — into a findings summary right after a survey closes. Produces the top five findings, sentiment analysis, demographic differences, and unexpected insights, plus actionable recommendations, quote-worthy responses to pull into a deck, and suggested chart types for presenting the results.

Apply A Coding Framework To A Transcript

Applies an existing qualitative coding framework to a new interview transcript instead of building codes from scratch. - Inputs: a set of codes with definitions, plus the transcript text - For each code: locates every relevant passage and quotes it directly - Fits: deductive coding work where the framework is already established - Pairs with a codebook-matching prompt when uncoded passages also need catching

Conduct A PESTLE Industry Analysis

Runs a systematic PESTLE scan of an industry and region over a chosen timeframe, covering political, economic, social, technological, legal, and environmental factors. For each factor, reports the current state, trends, business impact, opportunities and threats, and strategic implications — a macro-level companion to competitor-focused analysis for teams building a full strategy document.

Extract One Topic From A Transcript

Scans a full interview transcript for everything one participant said about a single named topic, quoting directly wherever possible instead of paraphrasing, and flags any conflicting or nuanced responses on that topic. Useful for building a topic-by-topic view across multiple transcripts before formal coding begins, rather than reading full summaries each time.

Generate Inductive Codes From A Transcript

Paste a raw interview transcript to get a first-pass inductive code list before any themes are decided. - Builds a granular code list rather than pre-collapsed themes - Each code gets a short 2-5 word label - Each code gets a one-sentence definition - Each code is paired with a direct illustrative quote from the transcript

Group Qualitative Codes Into Themes

Paste in the flat code list from an earlier coding pass and this prompt organizes it into 3-6 coherent themes for a qualitative results write-up. Each theme gets a descriptive name that makes an analytical claim rather than just labeling a topic, a list of the component codes that belong to it, and a 2-3 sentence description of what the theme actually argues, while pushing back on single-code themes unless there's a strong reason for one.

Map The Market Landscape

Name the industry or niche, the target market, and up to three specific questions you need answered, and this prompt scopes out the competitive landscape from a blank page. It covers market size and growth trends, the top five competitors, gaps and opportunities, customer pain points, emerging trends, and barriers to entry, delivered as an executive summary plus a detailed breakdown — a useful first pass before commissioning deeper competitive or pricing work.

Match A New Transcript To A Codebook

Supply an existing codebook built from earlier interviews plus a fresh transcript, and this prompt codes the new interview against it. - Passages matching established codes get quoted and labeled - Passages that don't fit any existing code are surfaced separately - New candidate code labels are suggested for those unmatched passages - Useful for spotting codebook drift when too many new codes keep appearing