Breaks a funnel of four named stages and their visitor counts into per-stage conversion rates and drop-off points, compares them against industry benchmarks, and identifies the single bottleneck holding back the goal metric. Closes with optimization ideas split into quick wins and longer-term fixes, each with an expected-impact estimate, so growth and product teams know exactly which stage to fix first.
Takes a product's current price, cost structure, competitor pricing, and target margin, then works out whether the price is actually defensible.
Covers pricing model options, price elasticity, psychological pricing tactics, competitive positioning, and value-based pricing opportunities, closing with a discounting strategy and a recommendation checked against the target margin.
Feeds churn data, customer base size, churn rate, and revenue impact into an analysis of what's actually driving customers to leave.
Surfaces churn triggers, the segments most at risk, retention patterns, and lifetime-value impact, then turns those into prevention strategies, win-back campaign ideas, and the success metrics to track — useful for retention teams building a response plan, not just a diagnosis.
Scans an industry over a chosen timeframe and data sources to surface major trend shifts, emerging patterns, and disruption signals, then covers technology impacts, consumer-behavior changes, and regulatory shifts before producing evidence-backed predictions for the next two to five years. Useful for strategy and planning teams who need a forward-looking read rather than a snapshot of current competitors.
Builds three parallel plans for a strategic decision that's too uncertain for a single-point forecast.
- Inputs: the decision, timeframe, key uncertainties, and affected stakeholders
- Per scenario (best/likely/worst): assumptions, probability estimate, business impact
- Also covers: leading indicators to watch and preparation steps for each case
- Output: a monitorable watchlist, not just three narratives
Calculates TAM, SAM, and SOM for a product, geography, and customer segment, showing the methodology, data sources, and explicit assumptions behind each figure rather than just handing over a number. Adds growth projections and a suggested penetration strategy, making it useful for pitch decks and planning docs where reviewers will challenge the assumptions before the market-size figures themselves.
Runs a systematic PESTLE scan of an industry and region over a chosen timeframe, covering political, economic, social, technological, legal, and environmental factors.
For each factor, reports the current state, trends, business impact, opportunities and threats, and strategic implications — a macro-level companion to competitor-focused analysis for teams building a full strategy document.
Builds a SWOT analysis for a specific company, industry, context, and goal, pushing for 5-7 evidence-backed points in each quadrant instead of generic bullets that could describe any competitor. Adds impact assessment for weaknesses, prioritization for opportunities, and mitigation strategies for threats, then closes with strategic recommendations tied back to the stated goal.
Builds a launch plan for a product, target market, competitive landscape, budget, and timeline — not just a list of channels to try.
Covers target customer definition, value proposition, pricing and packaging, distribution channels, marketing and sales tactics, and success metrics, then closes with a concrete 90-day action plan meant to be revisited weekly.