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Knowing what competitors do well — and where they fall short — shapes better decisions. These prompts help you break down competitor positioning, messaging, and offers systematically.
9 prompts
Describe your own product, name three to five specific competitors, and pick the dimensions to compare on — features, pricing, UX, marketing — for a structured side-by-side competitive read. For each competitor it covers strengths, weaknesses, market positioning, pricing strategy, themes from customer reviews, and marketing channels, ending with your own competitive advantages and the gaps you still need to close. Worth rerunning quarterly as positioning shifts.
Compares your full content inventory against a competitor's to surface exactly what they cover that you don't, beyond a single-keyword check. - Inputs: your content inventory, the competitor's content inventory, and target audience - Flags missing topics, differing angles on shared subjects, and content formats you lack - Analyzes depth, meaning where competitors go further into a topic than you do - Delivers a priority gap list ranked by opportunity plus a content creation roadmap - Pairs well with the single-keyword Google first-page gap analysis for a narrower view
A fast, beginner-friendly gap check for one named competitor: feed in your blog link, niche, and the competitor's name and URL, and it lists the topics and subtopics they cover extensively that your blog hasn't touched yet. A follow-up question prioritizes those gaps by search volume and user intent and recommends which content formats would work best for the highest-priority topics, delivered as a table. Needs a browsing-enabled model since it has to actually read the competitor's site.
A long, strategist-level competitive audit that goes past topic lists into how competitors structure content pillars and engagement psychology. - Inputs: competitor content, your content, target market profile, industry sector, business objectives, audience segments - Analyzes content pillars, audience targeting, and persuasion tactics - Scores content depth and unique value proposition per competitor - Outputs an executive summary, a gap-and-opportunity matrix, and a phased 0-3/3-6/6-12 month roadmap - Best run against a handful of real competitor URLs, not an entire market
Reverse-engineers a competitor's product features straight from their URL structure and site architecture, without needing screenshots or a product tour. Feed it the competitor's URLs or a CSV export, their domain, and your own current feature set, and it returns a feature inventory table listing each feature's name, URL pattern, likely value proposition, the user need it serves, implementation complexity, and a priority score. Treat the results as a hypothesis list to validate manually, since it infers functionality from URLs alone.
Compares your draft against every article currently ranking on page one of Google for a target keyword, rather than guessing at what's winning. It surfaces the ranking factors shared across the top results, the specific content gaps and depth differences between your piece and theirs, and any unique elements like tools, media, or data you're missing, then delivers a priority-ordered improvement roadmap. Needs a model that can actually browse the live SERP.
Feed in your own SEO metrics, a named competitor's metrics, and market context, and it builds a side-by-side SWOT matrix covering technical SEO, content quality, backlink profiles, keyword rankings, and organic visibility for both sides. The output pairs the matrix with five prioritized strategic recommendations and an implementation plan, so it's only as sharp as the real numbers you feed into strengths and weaknesses.
Compares two SERP snapshots for the same target keyword pulled at different points in time and surfaces every meaningful position change — domains that moved three or more spots, new entrants to the top 10, drop-offs, and any shift in SERP features like snippets or People Also Ask. The output closes with strategic implications and recommended actions, making it the prompt to run right after a suspected algorithm update to separate real signal from ranking noise.
Feed in a target keyword, the top 10 current SERP results (titles, descriptions, URLs, formats), and optional context on your brand or audience, and it reverse-engineers exactly what Google is rewarding for that query right now. Returns primary and secondary search intent with justification, the page elements and content format required to compete, opportunities to win SERP features like featured snippets or PAA boxes, and E-E-A-T differentiators — especially valuable on YMYL topics.