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SERP Movement Comparison Summarizer

Compares two SERP snapshots for the same target keyword pulled at different points in time and surfaces every meaningful position change — domains that moved three or more spots, new entrants to the top 10, drop-offs, and any shift in SERP features like snippets or People Also Ask. The output closes with strategic implications and recommended actions, making it the prompt to run right after a suspected algorithm update to separate real signal from ranking noise.

Prompt
[Input Data] SERP data point 1: {serp_snapshot_1} SERP data point 2: {serp_snapshot_2} Target keyword: {target_keyword}
[Goal Description] Compare SERPs at two moments in time [data/screenshots] and summarize ranking shifts, new entrants, and drop-offs.
[Task Description] Examine the two SERP snapshots to identify every position change. Highlight notable movements (3+ positions), new domains appearing in the top 10, domains that fell out, and any SERP feature changes. Offer strategic insights on what these movements suggest about algorithm updates or shifts in the competitive landscape.
[Output Format] Structure as:
   * Major Movers (domains with 3+ position changes)
   * New Entrants (weren't in the top 10 before)
   * Drop-offs (left the top 10)
   * SERP Feature Changes
   * Strategic Implications
   * Recommended Actions
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