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Landing Page A/B Testing Plan

Builds a structured A/B testing plan for improving a landing page's conversion rate. - Inputs: primary visitor goal, secondary goal, page areas to focus testing on, and optional KPIs - Output: a testing plan covering headlines, layout, CTAs, and other named elements - Suggests KPIs to track per test - Suited for evergreen funnels and pages you plan to keep tuning rather than treat as one-off

Prompt
I'd like you to build an A/B testing plan for a particular landing page. My aim is to improve conversion rates.

My #1 goal on this page is for the visitor to {primary_goal}. My secondary desired outcome is {secondary_goal}.

The plan should center on {focus_areas}.

OPTIONAL — The KPIs I care most about tracking are {kpis}.
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